12 Archetypes: Definition, Theory, and Types

Carl Jung described archetypes as models of people, behaviors, and personalities. Learn about the major archetypes that Jung identified and their characteristics.

Jung's Archetypes and the Quantum Sea, by Ron Pavellas

Jungian Archetypes Examples and Overview - bibisco

Jungian archetypes and their shadow in one diagram : r/Jung

The 12 Common Archetypal Characters in Storytelling & How to Use Them - Between the Lines Editorial

Families of Archetypes and their use in Life Science Marketing

Making brand archetypes work for you

12 Character Archetypes Every Actor Should Know

Brand Archetypes: The Definitive Guide [36 Examples]

Understanding Personality: The 12 Jungian Archetypes - Moving People to Action

What's your brand personality? A guide to the 12 brand archetypes.

Archetypes in Personal Style How to Create Authentic Style?

Carl Gustav Jung's Theory of Personality in Psychology