Inside IKEA's Digital Transformation
How does going digital change a legacy retail brand? According to Barbara Martin Coppola, CDO at IKEA Retail, it’s a challenge of remaining fundamentally the same company while doing almost everything differently. In this Q&A, Martin Coppola talks about how working in tech for 20 years prepared her for this challenge, why giving customers control over their data is good business, and how to stay focused on the core mission when you’re changing everything else.
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TIL a filmmaker shot a soap opera web series called IKEA Heights entirely inside a Burbank, California IKEA without their permission. The creator of the show noticed that the well-lit sets and
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