Robert B. Cialdini, PhD – HarperCollins

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Robert B. Cialdini, PhD is an award-winning behavioral scientist and author.  He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents

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Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 9780061241895: : Books

Influence : the psychology of persuasion

Over 1.5 million copies sold! What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance.

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Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 9780061241895: : Books

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