TASCHEN Books: All-American Ads of the 60s

America of the 1960s exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of a…
With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress—such as tang and instant omelets - just add water—while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads—such as Tupperware billing its storage container as a wifesaver. From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

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At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism.

All-American Ads of the 40s [Book]

About the Book America of the 1960s exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of ads features stars such as Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsing everything from bourbon to suits in an era known for extremes.

60s: All-American Ads [Book]

Used Book in Good Condition

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About the Book America of the 1960s exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of ads features stars such as Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsing everything from bourbon to suits in an era known for extremes.

60s: All-American Ads [Book]

All-American Ads of the 60s - … curated on LTK

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