Olivia Rodrigo's Team Talks 'Sour' Marketing, Creative, A&R Strategy

Olivia Rodrigo's manager, A&R and creative team unpack the strategies behind the singer's rapidly rising career.

Beyonce Archives - Trapital

Olivia Rodrigo's 'Sour': Five Burning Questions

Music Marketing: Olivia Rodrigo's GUTS

Olivia Rodrigo SOUR Target Exclusive CD + Poster 602438077410

Olivia Rodrigo Talks New Album SOUR, Introducing Olivia Rodrigo (MTV PUSH Exclusive Interview), Find out that little bit more about rising superstar Olivia Rodrigo in our latest #MTVPUSH exclusive 💕✨

Olivia Rodrigo says being a role model for Asian-American girls is “so touching” – 97.9 WRMF

Music Marketing: Olivia Rodrigo's GUTS

Olivia Rodrigo 'Sour' reviews: Critics call it 'pop euphoria' - GoldDerby

Olivia Rodrigo – Aiken Promotions

Steal Olivia Rodrigo's Grammy Award Winning Marketing + Launch Plan - The Brand Vibe

Rising Popstar Olivia Rodrigo Announces 2022 Sour World Tour - Countrypolitan Magazine

Beyonce Archives - Trapital

Olivia Rodrigo's SOUR Meets Sweet Success – The Argo

Olivia Rodrigo accused of ripping off Pom Pom Squad with Sour and Good 4 U - PopBuzz

Industry plants and what they mean - Bubblegum Club