The Psychology of Persuasion

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The best summary of Robert Cialidini's Influence: The Psychology of Persuasion —the best-selling book on the psychology of persuasion ever.

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Excerpt from The Psychology of Persuasion The subject is illustrated throughout by frequent reference to the situations of everyday life and recent

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Influence, the classic book on persuasion, explains the psychology of why people say yes—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

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