Why Pharrell's New Gig at G-Star Is a Perfect Fit

No wonder the maverick rapper has been tapped by G-Star Raw—he’s something of a denim savant, after all. Here, a look back at his coolest jeans moments.

G-Star Raw Shines a Spotlight on Amsterdam's Denim Talent – Sourcing Journal

Show Review: G-Star Raw Hosted G-Star Mat, Unveiled New Styles By Pharrell, Real Style Was Spotted, and More – Fashion Bomb Daily

Pharrell Is Now The Co-Owner Of G-Star, Houston Style Magazine

G-Star Elwood X52 5622 3D Conical Vintage Basketball Jersey Print Jeans Pharrell

434 Pharrell Williams Happy Stock Photos, High-Res Pictures, and Images - Getty Images

Pharrell's Song That Won't Be Released for “100 Years” is a Statement About Climate Change

How The 2023 GRAMMYs On The Hill Awards Addressed The Changing Music Landscape, Celebrated Music Champions & Pushed The Industry Toward Progress

A Look Inside the G-Star Mat Event with Pharell Williams

What Pharrell Taught Me About Jeans from Inside a Denim Teepee

Show Review: G-Star Raw Hosted G-Star Mat, Unveiled New Styles By Pharrell, Real Style Was Spotted, and More – Fashion Bomb Daily

Burna Boy becomes the new face of G-Star

Pharrell Williams Is Auctioning Off His Watches