How cable TV became a lucrative ad medium for brands during lockdown
BroadcastPro ME May 2023 by CPI Trade Media - Issuu
Pandemic accelerated cord cutting, making 2020 the worst-ever year for pay TV
Advanced TV 2022 - Insider Intelligence Trends, Forecasts & Statistics
Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands
OTT Advertising: How to Advertise on Streaming Service
Hollywood's Streaming Malaise Infects South Korea, Asia's TV Capital - Bloomberg
Why coronavirus may spur TV advertising's audience-based evolution
A Better Mouse Trap - by Evan Shapiro - Media War & Peace
Broadcast and cable make up less than half of TV usage for first time
FAST TV and SVOD Are “Channeling” the Cable Business Model - NAB Amplify
What Should Ads Look Like in the Time of Recession?
Communicator, Spring 2016 by Donald P. Bellisario College of Communications - Issuu
Big Tech Profits Climb as Ad Sales Pick Up - The New York Times
Media Market Insights, Trends, Opportunities And Outlook 2033
A Third Of Brands Expect To Return To Linear TV Platforms In Q1, Study Finds 12/19/2022