PlayStation Portal wasn't designed for profit, so why was it made?

Sony has revealed in a recent interview that the PlayStation Portal was not made for profit. So, why on earth was it made, then?

PlayStation Portal Isn't Meant To Make Money

What Sony Isn't Saying About The PlayStation Portal , playstation portal

Sony PlayStation Owes Its Success to Its Games

Is Sony a major game company? Do they have their own console and games like Nintendo and Microsoft? - Quora

Playstation Portal! Is it for You? - A LOT of Hate for a Great Option!

PlayStation Portal Wasn't Designed to Make a Profit, but to Increase Play Time With The PlayStation 5

What Sony Isn't Saying About The PlayStation Portal , playstation portal

PlayStation Vita - Wifi : Video Games

PlayStation Portal handheld may have been a big success for Sony

PS Vita Continues to Reign as the Best-Selling Used Video Game Hardware on Japan - Siliconera

Sony Disappointed With Its Latest Profit Slump But Provided An Optimistic Guidance